AFD needed to reach a specific target market (families) to increase awareness and sales of their oil and home heating services and delivery programs. We helped them reach out by designing a direct mail and publication advertising campaign that strategically focused their message. Using savings and discounts as the main call to action of the campaign, we used consistent brand colours with imagery of families to pinpoint targets in British Columbia.
When AFD came out with a new product line, we created an identity for it that was consistent with AFD’s overall brand identity. Using these consistent elements, we focused on large-format billboard advertising as a cost-effective medium to reach a broader audience and promote the new Award Lubricants product.
AFD’s racing fuel division, Fury Fuel, is the fuel supplier of select racing events. PinPoint Marketing designed a promotion campaign to help AFD reach out to potential customers. T-shirts, event handouts, a billboard and advertisements in select publications helped Fury Fuel grab attention both on the track and off.
AFD’s racing division is devoted to supporting communities and investing in sports teams, athletes, events and non-profit groups. One of the main events AFD Racing sponsors is the Gravity Cup, a downhill mountain bike race.
To attract audiences to the event and raise awareness of AFD’s sponsorship, we designed posters and web advertising to catch readers’ eyes while reinforcing AFD’s brand identity. We produced two different but consistent t-shirt designs -- one for volunteers, and one for attendees to purchase. All these campaign pieces had a consistent look and style that communicated AFD’s brand while reflecting the fun, casual event atmosphere.
For Capitall’s “Always 50% off” campaign, we stayed true to their brand identity by featuring the window shopping for windows imagery. We applied a red tag concept in this campaign to complement the brand identity while signalling to customers that the campaign was focused specifically on a discount they would receive from the clearance centre. We distributed this campaign through a variety of marketing channels, including billboards, window perfs, store banners, direct mailers and publication ads.
We helped Christenson promote home sales by creating their “enter to win” campaign. Customers who purchased select homes or condos in Christenson developments could enter to win a trip for two.
We used a fun postcard theme for this incentive-based marketing campaign to spark customers’ imaginations -- they could picture themselves on a vacation made possible by purchasing a home with Christenson.
We created the “More” campaign to rebrand Christenson and show customers the lifestyle they could obtain with more time, more choice and more freedom. The campaign depicts three different lifestyles (adult, retirement and rental) and shifts the focus away from the property and onto the persuasive “what’s in it for me”? elements, like more time to travel, more living choices, more financial freedom to buy that new car.
We helped National Cappuccino get the word out about their Jura espresso machines by creating a set of print ads that promoted the product. The ads were modern, clean and featured eye-catching imagery along with persuasive, humorous copy.
Our branded “Picture” campaign focused on Parkwood’s upgrade packages and showcased their high-quality home interiors. We used the “picture yourself in a Parkwood home” tagline and the polaroid photo overlay as a fun element to attract the audience’s attention and spur their imaginations.
Service Master was tasked with restoring six schools in the High River, Alberta area after a flood in summer 2013. They were asked to share their expertise at the 2014 Alberta Educational Facilities Administrators Association (AEFAA) Conference. We created an engaging, 90-minute presentation for them to use for this important appearance.