PinPoint Marketing and Advertising Edmonton
AFD Petroleum
An independent leading supplier of lubricants, bulk fuels, and onsite tank storage systems.
Identity
Identity Package
Providing a consistent brand experience is the key to successfully retaining customers. Memorable imagery, brand voice and colours all work together to reinforce your company’s reputation. PinPoint Marketing arranged a photoshoot for AFD Petroleum to ensure that their brand imagery was high-quality and reflected their dependable brand promise.
We made sure AFD’s look and feel extended to other divisions of the company, such as Award Lubricants, so that customers could intuitively recognize the brand.
Website & Online Advertising
Corporate Website
AFD’s redesigned website consistently reinforced their company brand and enhanced their brand promise by offering an educational and informative content. This showcase of their thought leadership served to market AFD’s services while providing an intermediary customer touch point. Customers can make informed decisions and also have access to multiple calls to action on AFD’s website. Our reorganization of their website led to a 30% increase in site visitors over the previous year, as customers found the website content more accessible.
Advertising
Direct Mail Advertising
AFD wanted to get up close and personal with their customers, so PinPoint Marketing arranged a direct mail campaign to help reach out. We designed the direct mail pieces as extensions of ad campaigns for specific AFD divisions (Fury Fuel and Gravity Cup) to promote AFD’s involvement in racing events.
Large Format
Large Format Advertising
Large format pieces are an attractive advertising medium because they give great value. For their relatively low cost, they offer your company maximum exposure to customers.
To complement AFD’s other communications to their customers, we ensured their large format materials, which included a billboard and tradeshow booth, were simple, direct and easily understood, using no more than a few words to convey their messaging.
Consistency is key with large-format advertising, so we designed AFD’s using the same imagery as other marketing pieces to reinforce their brand.
Campaign
Home Heating Campaign
AFD needed to reach a specific target market (families) to increase awareness and sales of their oil and home heating services and delivery programs. We helped them reach out by designing a direct mail and publication advertising campaign that strategically focused their message. Using savings and discounts as the main call to action of the campaign, we used consistent brand colours with imagery of families to pinpoint targets in British Columbia.
Campaign
Award Lubricants Campaign
When AFD came out with a new product line, we created an identity for it that was consistent with AFD’s overall brand identity. Using these consistent elements, we focused on large-format billboard advertising as a cost-effective medium to reach a broader audience and promote the new Award Lubricants product.
Campaign
Fury Fuel Campaign
AFD’s racing fuel division, Fury Fuel, is the fuel supplier of select racing events. PinPoint Marketing designed a promotion campaign to help AFD reach out to potential customers. T-shirts, event handouts, a billboard and advertisements in select publications helped Fury Fuel grab attention both on the track and off.
Campaign
Gravity Cup Campaign
AFD’s racing division is devoted to supporting communities and investing in sports teams, athletes, events and non-profit groups. One of the main events AFD Racing sponsors is the Gravity Cup, a downhill mountain bike race.
To attract audiences to the event and raise awareness of AFD’s sponsorship, we designed posters and web advertising to catch readers’ eyes while reinforcing AFD’s brand identity. We produced two different but consistent t-shirt designs -- one for volunteers, and one for attendees to purchase. All these campaign pieces had a consistent look and style that communicated AFD’s brand while reflecting the fun, casual event atmosphere.
