We designed AFD’s website with best practices and ease of use in mind. The website has responsive design, with AFD’s brand identity reinforced with colours, fonts and imagery.
Customers can access the company’s primary offerings through quick links in the main navigation, which shares the same icons as the presentation folder and brochures. The introductory photograph of the truck presents the core image of AFD’s brand, while sections on the home page highlight key information. Icons change when readers hover their pointers over top, making getting around easy and encouraging exploration.
Secondary pages on AFD’s website use consistent imagery. The hero image is from the same photoshoot as the image on the main page. Icons and sections carry over from the main pages, giving customers a seamless transition and user experience.