Every company’s identity should include a business card, with consistent brand colours and imagery. Soak’s business cards were designed with a black background featuring bubbles, an image we used to brand most of the company’s marketing collateral when they first opened. The image is consistent with the logo branding, as water is the main element in Soak’s products.
The front of the business card contrasts with the back, containing a white background with personal contact information and the Soak logo. The overall design is clean and consistent.
Soak’s shopping bag design echoes their business cards with its black background and bubbles image. We included Soak’s logo and website URL to complete the piece. Soak staff used this bag at home shows to hold marketing and promotional items. The bag was also used in stores and given to customers who purchased smaller accessories.