The Trumpeter by Big Lake website prominently features the development stages map, which displayed the nine stages and a multi-family site. We created an interactive map to encourage website visitors to click each stage tab at the top or hover over each stage to see its area on the map. Within each stage, prospective customers could view information on lot size, building pocket and more. We also ensured that the map made it easy for buyers to see which lots were sold, available or pending sale, and which lots contained showhomes. The maps also allowed people to view how close the development was to Big Lake and Horsehoe Lake, two natural amenities that made the development’s lifestyle attractive.
Named after the Trumpeter Swans that use the wetlands during migration, the development was targeted toward buyers who enjoyed nature. We ensured the website’s main image reflected the nearby lake and wildlife to keep the messaging consistent. The tagline (“Surrounded by nature, in a community that fulfills your dreams”) was reinforced by a dream-like image.
From the home page of the website, we created quick links that took customers directly to information about the natural habitat, amenities and the homebuilders involved in the community.