Lexus of Edmonton

Outdoor Advertising

The large format advertising consisted of a billboard to promote the GS series.

Large Format


To effectively reach audiences, we kept the Lexus of Edmonton GS billboards consistent with the rest of the ad campaign. The ad is designed to look like the car is coming out of the billboard, giving a feeling of depth. Following best design practices for large-format pieces, we kept the copy minimal so that audiences focused on the car, the Lexus logo and the dealership address.

Lexus of Edmonton Billboard

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