We designed Lexus of Edmonton’s logo to fit within the master Lexus brand while giving the dealership a complementary identity of its own. The look was sleek and modern to reflect the products that Lexus of Edmonton stocked.
The new Lexus of Edmonton presentation folder was created to make it easy for staff to pull together customer sales and information packages while communicating their brand.
We launched a branded direct mail and publication ad campaign for Lexus of Edmonton to promote awareness of the dealership and their current sales. This campaign reached customers on a more personal level by targeting advertising to specific addresses and previous dealership customers.
Billboards are an attractive advertising medium because they offer maximum exposure to audiences for relatively low cost. They’re also excellent for promoting larger products (such as vehicles) because they offer the space to showcase details.
The prominent vehicle image and logo in the Lexus of Edmonton billboards promoted brand recognition while giving the large-format ad maximum visual impact.