Our direct mail advertisement for National Cappuccino promoted the product features of the Jura espresso machine. The “one touch to perfection” headline persuasively suggested that buyers could experience all four main benefits of the product with just one button. The back of the mailer focused on the company’s other product and emphasized National Cappuccino’s range of services and longevity (“... everything coffee for 25 years”).
We kept the look and feel of the mailer clean and modern to reflect the sophisticated esthetic of the high-end coffee supplies while reflecting the established company brand identity.
We placed a print ad in Avenue Magazine, a local publication that targets young professionals and higher income brackets, a good fit for National Cappuccino’s products and services. The ad, which was part of a larger overall campaign, featured consistent brand elements, while the attention-grabbing, humorous headline related high-end coffee to a high-end lifestyle. The ad featured simple messaging, with the product image and contact information at the bottom.