Stellar Homes needed a logo refresh to ensure that the brand impression they left customers was as high-quality as the homes they built. We reinvented their logo to provide a modern and sophisticated look.
To ensure Stellar’s brand identity gave customers a positive, memorable experience, we used consistent imagery, colour and typefaces. All the pieces in the Stellar identity package were designed to showcase the exceptional quality of the homes they built, encouraging brand retention.
We branded Stellar’s sales centre with consistent imagery and the logo to encourage brand awareness and reinforce messages we were promoting through other marketing channels. Since the sales centre was the final point of sale for customers to commit to building a custom home, it was essential that the brand experience was persuasive.