While logos can change over time, their established brand equity remains. It’s key for well-established companies to update logos and other brand identifiers to stay relevant to new generations of customers.
Homes by Element’s logo has evolved over time, updating to reflect their primary service offering, custom homes.
A brand isn’t a font or specific colour, it’s how your customers remember you, and how you shape their opinions. Consistency is key to brand retention, repeating messaging and imagery shapes your reputation and keeps customers coming back.
To give Element’s customers a consistent experience, we designed their brand identity to echo the simplicity and modern style of their homes, with this look and feel woven throughout all their marketing pieces.
We created Element’s website to serve as an online portfolio of their different projects as well as design inspiration for their audience. The website has responsive design, offering large visuals with a clean, modern, branded design consistent with other marketing pieces. This focus on details allowed Element to use their website as an intermediary touch point for customers so that they could make informed product decisions.
We placed ads in publications to reach a segmented audience of potential customers who were already interested in home projects. Using a similar look and feel to the Element website, we let the high-quality details in the bold imagery showcase the attractive products and services that Element offered.
Large-format advertising, such as location signage, reminds consumers about messages that you’re promoting through other media. It’s an attractive option because it’s relatively low cost and offers maximum exposure. Since large-format pieces should be simple, direct and easily-understood, we used simple messaging with eye-catching imagery to promote Element’s services and future developments and projects.