A brand isn’t a colour or a font, it’s how your customers describe you to others. Since branding shapes your customers’ opinions and therefore your reputation, it must be consistent and memorable across a variety of mediums (even non-traditional ones like gift cards and service listings, two important collateral pieces used in the service industry).
We used consistent messaging, images and colours to create an effective brand for Focus on You, which was key to differentiate them from other companies.
Store fronts are an excellent opportunity to promote brand awareness, and a key ingredient of success for spas, a business where it’s important to sell a feeling or lifestyle, not just the service.
We took advantage of Focus on You’s large windows to create a window perf with persuasive, branded imagery and lifestyle-focused messaging.