A brand isn’t a colour or a font, it’s how your customers describe you when you’re not in the room. Since branding shapes your customers’ opinions and therefore your reputation, it must be consistent, persuasive and memorable. (And hey -- a little humour never hurts, either!)
Since consistency is key to brand retention, when PinPoint Marketing put together the identity package for Abode Roofing & Siding, we made sure their vivid new look and feel was woven throughout all their collateral pieces.
Need to get the word out? Meet your new best friend, advertising. Advertising helps you promote your products or services to your target audiences by using attractive calls to action (such as discounts or other promotions) and getting your company repeated impressions (reinforcing your brand messaging).
Outdoor marketing works best when it contains one simple, easy to read message. Large-format ads (such as billboards, vehicle wraps and signs) give great value because they are relatively low-cost and offer a lot of exposure.
Abode’s large-format advertising used consistent imagery from their identity package to reinforce their calls to action. We also helped them shout it from the rooftops in neighbourhoods where their products were installed with vehicle wraps and signs, two large-format options that are versatile and eye-catching.