Kingsway Toyota needed a logo that fit within Toyota’s brand while making the dealership stand out from the crowd. We ensured the look and feel of their new logo was consistent with the master brand but still communicated the dealership’s individuality.
To ensure Kingsway Toyota presented a professional, consistent impression to clients, we designed a complete identity package for them that included a business card, letterhead, two presentation folders (a mini and full-size). All these materials leveraged the Toyota master brand.
To help Kingsway Toyota promote brand awareness, we designed postcards with a call to action and discount offer. These versatile pieces were used as both direct mail advertising and as handouts for customers at the dealership.
To give Kingsway Toyota maximum exposure for a relatively low cost, we created bold large-format outdoor advertising. The large scale matched the size of the products to easily show off the vehicles’ details while catching the audience’s attention.
Kingsway Toyota’s sales center needed a friendly atmosphere and easy flow of traffic despite the limited amount of space. We designed targeted “zones” inside the dealership to showcase pre-owned and hybrid vehicles while visually dividing the space so that customers wouldn’t feel claustrophobic.
Our large-scale interior signage matched the size of the products to produce a wow factor and direct customers’ attention.