Kingsway Toyota’s sales center needed a friendly atmosphere and easy flow of traffic despite the limited amount of space. We designed targeted “zones” inside the dealership to showcase pre-owned and hybrid vehicles while visually dividing the space so that customers wouldn’t feel claustrophobic.
Our large-scale interior signage matched the size of the products to produce a wow factor and direct customers’ attention.
We branded Stellar’s sales centre with consistent imagery and the logo to encourage brand awareness and reinforce messages we were promoting through other marketing channels. Since the sales centre was the final point of sale for customers to commit to building a custom home, it was essential that the brand experience was persuasive.