Beona wanted something fresh and modern for their logo. We created an icon in the logo wordmark (to signify “management”) and a connection between the master company and its divisions.
Many other organizations in Beona’s industry use sterile, blue logos and traditionalist serif fonts. To differentiate Beona, we chose a modern green and sans serif typeface to convey forward thinking. Using all caps in the logo signalled professionalism as well as dominance for this master logo.