We designed Absolute Hardwood’s brochure to showcase the company’s wide variety of cork products and colours while maintaining the same look and feel as other materials. The content featured brand-consistent imagery and focused on the products’ benefits.
The imagery on the front page of the Dust Free brochure was designed to grab customers’ attention, while the large copy reinforces the product benefit. The interior of the postcard showed the nine steps to refinish a hardwood floor using an environmentally-friendly technique that was dust-free, a major selling point.
Keeping the design consistent with other advertising materials for Absolute Hardwood, we produced a brochure featuring their maple hardwood products. As with the other brochures, the imagery was the focus of the piece, while persuasive copy highlighted the product benefits for customers.