We created a brand identity so that all Spectrum Authentics marketing pieces give customers a consistent brand experience. The clean, modern look is flexible, consistent with the logo and will serve the company for years to come.
Logos can change over time, but brand equity remains, even through updates. Spectrum Authentics looked to PinPoint to help redesign their logo so that it was clean, modern and flexible across a variety of formats while retaining aspects of their existing brand.
We created a print advertising campaign for Spectrum Authentics in order to create brand awareness with local audiences to ensure the company is top of mind for buyers who need products related to sports memorabilia. The eye-catching campaign was bold, clean and modern, reflecting Spectrum Authentic’s updated brand identity.