PinPoint Marketing and Advertising Edmonton
Identity
Our portfolio of client work in the Identity category.
Abode Roofing & Siding Identity
Identity Package
A brand isn’t a colour or a font, it’s how your customers describe you when you’re not in the room. Since branding shapes your customers’ opinions and therefore your reputation, it must be consistent, persuasive and memorable. (And hey -- a little humour never hurts, either!)
Since consistency is key to brand retention, when PinPoint Marketing put together the identity package for Abode Roofing & Siding, we made sure their vivid new look and feel was woven throughout all their collateral pieces.
AFD Petroleum Identity
Identity Package
Providing a consistent brand experience is the key to successfully retaining customers. Memorable imagery, brand voice and colours all work together to reinforce your company’s reputation. PinPoint Marketing arranged a photoshoot for AFD Petroleum to ensure that their brand imagery was high-quality and reflected their dependable brand promise.
We made sure AFD’s look and feel extended to other divisions of the company, such as Award Lubricants, so that customers could intuitively recognize the brand.
Beona Identity
Brand Identity
Beona’s brand identity is consistent with their logo, using clean lines and lime green and grey colour scheme. We designed it to be simple, using only the icon from the logo as the design treatment, to keep with Beona’s minimalist, fresh esthetic.
Canbian Construction Identity
Identity Package
A brand is more than a colour or font...it’s how your customers describe you. Since branding shapes your customers’ opinions and therefore your reputation, it must be consistent, persuasive and memorable.
Since consistency is key to brand retention, when PinPoint Marketing put together the identity package for Canbian Construction, we made sure their vivid new look and feel was woven throughout all their collateral pieces, which included a branded sales package that Canbian staff could use as a sales tool.
It was important to Canbian that we include their motto in many identity pieces because this statement is central to their brand promise. Canbian earns clients’ trust by exceeding expectations with timely, on-budget completion of projects, and we reinforced this throughout the marketing materials we designed.
Capitall Exteriors Identity
Identity Package
Since consistency is critical for effective branding, we ensured that the new identity package we created for Capitall Exterior Solutions had recognizable imagery, colour and messaging.
Often times, identity packages are extensions of marketing campaigns. With Capitall, we featured the concept of window shopping for windows, a clever play on words and images, as the foundation of the brand identity and subsequent campaigns. This bold look and feel focused primarily on Capitall’s new installation division.
Charltons Banff Identity
Identity Package
Charltons Banff redesigned their logo and brand image and needed a new identity package to go with it. We provided them with a fresh look and feel that had an elevated sense of design, giving the company a modern and sophisticated feel while remaining true to their gold/bronze and grey/black colour scheme.
Christenson Developments Identity
Christenson Developments & Communities Identity
A brand isn’t a colour or a font, it’s how your customers describe you and how you can shape their opinions. Your brand identity must be consistent, persuasive and memorable, since it shapes your reputation.
Since consistency is key to brand retention, when PinPoint Marketing put together Christenson’s identity package, we made sure their primary look and feel was woven throughout all their collateral pieces. We used branding to differentiate the Christenson parent company from its divisions while using consistent fonts, colours and imagery style.
Copper Tip Energy Identity
Brand Identity Package
We ensured Copper Tip’s brand identity had consistent messaging and creative style. Their metallic copper colour is featured throughout all collateral, and the clean, simple typography emphasizes the content and products.
Focus On You Identity
Gift Card & Services Brochure
A brand isn’t a colour or a font, it’s how your customers describe you to others. Since branding shapes your customers’ opinions and therefore your reputation, it must be consistent and memorable across a variety of mediums (even non-traditional ones like gift cards and service listings, two important collateral pieces used in the service industry).
We used consistent messaging, images and colours to create an effective brand for Focus on You, which was key to differentiate them from other companies.
Homes by Element Identity
Identity Package
A brand isn’t a font or specific colour, it’s how your customers remember you, and how you shape their opinions. Consistency is key to brand retention, repeating messaging and imagery shapes your reputation and keeps customers coming back.
To give Element’s customers a consistent experience, we designed their brand identity to echo the simplicity and modern style of their homes, with this look and feel woven throughout all their marketing pieces.
Khaira Immigration Identity
Brand Identity Package
Although Khaira’s brand identity elements were friendly, we ensured the design style was also timeless so that the brand would serve Khaira for decades to come. The minimal, clean style carried throughout, making all marketing pieces easy to read and understand.
Kingsway Toyota Identity
Identity Package
To ensure Kingsway Toyota presented a professional, consistent impression to clients, we designed a complete identity package for them that included a business card, letterhead, two presentation folders (a mini and full-size). All these materials leveraged the Toyota master brand.
Lexus of Edmonton Identity
Identity Package
The new Lexus of Edmonton presentation folder was created to make it easy for staff to pull together customer sales and information packages while communicating their brand.
Parkwood Master Builder Identity
Corporate Brand
We were tasked with creating a brand style for Parkwood that matched their existing look and feel (including company imagery and taglines) while refreshing their identity. We created a modern, corporate, recognizable identity that Parkwood can use for years to come.
SLAB Graphics Identity
Brand Identity
SLAB’s brand identity was minimal and clean to showcase their memorable logo. Our design features straightforward messaging and subtle colours to draw readers’ eyes to the call to action (SLAB’s contact information).
Soak Identity
Brand Elements
A brand isn’t a colour or a font, it’s how your customers describe you to others. Since branding shapes your customers’ opinions and therefore your reputation, it must be consistent and memorable.
When designing different pieces for Soak, we knew that brand identity elements aren’t always restricted to letterhead and business cards, they can also encompass promotional items that help customers understand a company’s products or services. This helped us create persuasive, memorable items that reached Soak’s potential customers.
Spectrum Authentics Identity
Brand Identity
We created a brand identity so that all Spectrum Authentics marketing pieces give customers a consistent brand experience. The clean, modern look is flexible, consistent with the logo and will serve the company for years to come.
Stellar Homes Identity
Identity Package
To ensure Stellar’s brand identity gave customers a positive, memorable experience, we used consistent imagery, colour and typefaces. All the pieces in the Stellar identity package were designed to showcase the exceptional quality of the homes they built, encouraging brand retention.
Stene Bros Identity
Marketing Collateral
Stene Bros needed a standard set of marketing collateral to help them interact with clients. We provided them with a brochure and presentation folder and incorporated their existing company colours, yellow and black, into professional, clean designs.
Thompson Optics Identity
Business Cards
Customers’ opinions create a company’s reputation. Since branding shapes customers’ opinions, it’s essential that a brand is consistent and memorable. The Thompson Optics business cards were designed to create a lasting impression and reinforce Thompson’s commitment to high-quality service and care.
TinHouse Identity
Digital Presentation
For an artist, branding must be representative of their style. Identity pieces are used as self-promotion, so a positive brand experience is crucial. We developed a digital presentation to showcase TinHouse Design’s artwork that was displayed on a plasma screen in the gallery to create a welcoming, cohesive brand experience for customers.
West Corp Identity
Antares Identity Package
The brand identity for Antares focused on expanding on the logo design and using white space to create contrast with the vibrant brand colours. We used a circular pattern throughout the identity to tie the design and logo together while using minimal, clean design to reflect the luxury esthetic of the building.
