Using the same customized, branded images that we created for the TinHouse Designs website, the postcard presented TinHouse’s artwork in a variety of settings and with different decor. We kept the brand identity consistent to tie the campaign to the website, web ads and digital presentation, reinforcing messaging with audiences.
In order to make the postcards as flexible as possible, we created four different versions in vertical and horizontal formats, each with a different image on the front. The postcards were used to promote TinHouse Designs’ artwork at events or sales and also as a self-promotion tool for the artist.
The back of the postcards contained information about TinHouse Designs, the history of the artwork showcased on the front and contact information for the artist, which we highlighted in a stripe along the bottom. The postcard format allowed us to change the copy on the back to reflect upcoming events or sales as needed.