The Lexus of Edmonton direct mailer was a one-fold invitation that was mailed to a targeted list of potential and previous clients. The eye-catching front image showcased the RX 330, while the Lexus logo and tagline at the bottom reinforced the brand.
We designed a postcard to invite potential customers to the grand opening of Lexus of Edmonton’s new location. We tied the new address into the image and copy, using a garage image and a play on the “perfection” tagline.
Lexus of Edmonton wanted to promote their GS series of cars, so we created publication ads that matched other campaign pieces (such as the billboards and other publication ads). The clean lines and focus on the Lexus brand reinforced brand awareness, while the minimal copy allowed viewers to focus on the vivid car imagery.
To introduce customers to the new GS models, we leveraged the recognition from other campaign pieces and kept the same look and feel while focusing on the improved benefits of the new vehicles. The clean, modern feeling and brand identity elements appeared throughout.