Logo Design

Dealership Logo

We designed Kingsway Toyota’s logo to complement the master Toyota branding. The dealership name, Kingsway, is larger as a way of differentiating the dealership and reinforcing their local roots, and the Toyota logo is incorporated to reinforce brand recognition. The swoosh inside the logo gives the viewer the impression of the lines of a road, while the grey and red colours and similar font families tie the dealership’s logo into the Toyota identity.