The main component of the Allard in Heritage Valley website is the development stages map, which quickly gives customers an overview of lotsavailable. To encourage easy navigation, we made the map interactive, so website visitors could click on each stage tab at the top or hover over each stage to see its area on the map. Within each stage, the lot map gave information about lot size, building pocket and more, giving prospective buyers all the information they needed to make informed decisions.
Website readers could also see the status on each lot, including which ones were for sale, pending or sold, and which contained showhomes.
The website’s home page featured a large image of a nearby walking trail, reinforcing the tagline message (“Bringing you closer to nature”). Keeping the messaging consistent, we designed the website to reinforce this natural theme by incorporating shades of green in the headers and footers and accompanying green, orange and yellow accents.
From the home page, website visitors could access quick links to view location information, nearby amenities and homebuilders who were selling homes in the community. The main menu also allowed viewers to navigate to different stages of the development and a photo gallery.