We were tasked with modernizing Canbian Construction’s logo so that it was consistent with modern logo standards and could be used in a variety of formats. We simplified and refreshed it, ensuring that the company can use it for years to come.
A brand is more than a colour or font...it’s how your customers describe you. Since branding shapes your customers’ opinions and therefore your reputation, it must be consistent, persuasive and memorable.
Since consistency is key to brand retention, when PinPoint Marketing put together the identity package for Canbian Construction, we made sure their vivid new look and feel was woven throughout all their collateral pieces, which included a branded sales package that Canbian staff could use as a sales tool.
It was important to Canbian that we include their motto in many identity pieces because this statement is central to their brand promise. Canbian earns clients’ trust by exceeding expectations with timely, on-budget completion of projects, and we reinforced this throughout the marketing materials we designed.
A website is an extension of a company’s brand and should contain consistent, persuasive imagery to encourage brand recognition. We refreshed Canbian’s website and redesigned it as a responsive, user-friendly site that helped customers make informed decisions. This educational approach reinforced Canbian’s expertise while marketing the company’s services.